Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.
Called Well Done, the report features blank pages printed with
thermo-reactive ink that, after being wrapped in foil and cooked for 25
minutes, reveal text and images.
Here are details from Bruketa & Zinić:
–
Well Done, the annual report for food company you have to bake before use
Empty pages become filled with content after being baked at 100°C for 25 minutes.
“Well done” created by Bruketa & Zinić is the new annual report
for Podravka, the biggest food company in South-East Europe. It
consists of two parts:
- a big book containing numbers and a report of an independent auditor
- a small booklet that is inserted inside the big one that contains
the very heart of Podravka as a brand: great Podravka’s recipes.
To be able to cook like Podravka you need to be a precise cook. That
is why the small Podravka booklet is printed in invisible,
thermo-reactive ink. To be able to reveal Podravka’s secrets you need
to cover the small booklet in aluminium foil and bake it at 100 degrees
Celsius for 25 minutes.
If you are not precise, the booklet will burn, just as any
overcooked meal. If you have successfully baked your sample of the
annual report, the empty pages will become filled with text, and the
illustrations with empty plates filled with food.
The annual report is printed on paper Conqueror Laid Brilliant White
120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with
typography Thema by Nikola Djurek and Lexicon by Bram De Does.
The creative team of the project consists of Creative Directors
Davor Bruketa & Nikola Zinić; Art directors Davor Bruketa, Nikola
Zinić, Imelda Ramovi, Mirel Hadžijusufović; Copywriters Davor Bruketa,
Nikola Zinić, Lana Cavar, Teo Tarabarić, Project manager Mirna Grzelj;
Prepress: Danko Đurašin and editor Drenislav Zekić.
This is the seventh annual report for Podravka designed by Bruketa
& Zinić OM. Those seven books won numerous awards worldwide such as
London International Awards (Gold), Art Directors Club New York
(Silver), Red Dot (Best of the Best), Cresta (Winner of Category), I.D.
Annual Design Review (Best of Category), Type Directors Club
(Typographic Excellence), Graphis (Gold) , Creativity (Gold) , Good
Design (Graphics Award), HOW International Design Awards (Best of
Show), Moscow International Advertising Festival (Gold), International
Forum Communication Design (Design Award) and ARC Awards (Gold).
Bruketa & Zinić OM is a 60-people independent agency based in
Zagreb, Croatia. It was established 10 years ago. The agency has been
awarded for their projects by many prestigious contests and their work
has been presented in many publications, books and exhibitions
worldwide.
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